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The Trending Communicator
The Trending Communicator
In today's hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more, all while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of our profession today, with experts sharing real stories and strategies for making a mark in communications. It's the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.
April 19, 2022

079: Make It Don't Fake It with Sabrina Horn

079: Make It Don't Fake It with Sabrina Horn
079: Make It Don't Fake It with Sabrina Horn
The Trending Communicator
079: Make It Don't Fake It with Sabrina Horn

In this episode, Dan has the privilege of connecting with award-winning CEO, leader, business builder, PR industry innovator and now best-selling author, . One of the youngest CEOs of her time and certainly a trailblazer for women in tech, Sabrina...

In this episode, Dan has the privilege of connecting with award-winning CEO, leader, business builder, PR industry innovator and now best-selling author, Sabrina Horn. One of the youngest CEOs of her time and certainly a trailblazer for women in tech, Sabrina founded Horn Group at age 29 and rapidly grew the firm into one of Silicon Valley's leading communications agencies. In her bestselling book, Make It, Don't Fake It: Leading with Authenticity for Real Business Success, she shares the lessons she learned over her 25+ years as a CEO, starting with a hard-earned truth: faking it ruins reputations and, if it escalates, can ruin lives. She and Dan dig into the book and have a great conversation about faking it and other bad advice they've both followed from time to time. Sabrina shares workable, actionable advice for being an ethical, honest, resilient leader.