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The Trending Communicator
The Trending Communicator
In today's hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more, all while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of our profession today, with experts sharing real stories and strategies for making a mark in communications. It's the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.
Oct. 22, 2021

067: Story without Structure is Just Words with Park Howell

067: Story without Structure is Just Words with Park Howell
067: Story without Structure is Just Words with Park Howell
The Trending Communicator
067: Story without Structure is Just Words with Park Howell

ABT: And, But, Therefore

In this episode, Dan connects with the world's most industrious storyteller, Park Howell. As a teacher, author, entrepreneur, co-author (with Dr. Randy Olson) of The Narrative Gym for Business, and sole author of Brand Bewitchery, Park lives and breathes story - he and Dan discuss why he has "story in his soul" and how he brings the power of story to marketers, salespeople, and leaders across industries. Listeners will come away with practical advice and tips for buidling effective stories - including the fundamentals of the ABT (And, But, Therefore) method. Plus, Park has a special offer for some lucky listeners.