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The Trending Communicator
The Trending Communicator
In today's hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more, all while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of our profession today, with experts sharing real stories and strategies for making a mark in communications. It's the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.
Oct. 30, 2020

024: Glenn Zimmerman: Storytelling for Humans

024: Glenn Zimmerman: Storytelling for Humans
024: Glenn Zimmerman: Storytelling for Humans
The Trending Communicator
024: Glenn Zimmerman: Storytelling for Humans

Good stories are human stories

This week, Dan connects with storyteller, TED talker, video strategist, futurist, and CEO of Mad Bear Productions, Glenn Zimmerman. Glenn, a former TV reporter who now helps brands make emotional connections using video, is deeply passionate about the power of story - and he and Dan trade a few good ones during their conversation. Beginning with the idea that story is the "connective tissue" that builds relationships, Glenn talks about the importance of authenticity, relevance, and emotional connection that make for good storytelling. And it's not all just talk - Glenn backs it up with some personal moments and examples for anyone interested in good storytelling.