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The Trending Communicator
The Trending Communicator
In today's hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more, all while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of our profession today, with experts sharing real stories and strategies for making a mark in communications. It's the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.
Sept. 18, 2020

018: Gay Flashman: Brand Journalism and Content Marketing in a Purpose-Driven Era

018: Gay Flashman: Brand Journalism and Content Marketing in a Purpose-Driven Era
018: Gay Flashman: Brand Journalism and Content Marketing in a Purpose-Driven Era
The Trending Communicator
018: Gay Flashman: Brand Journalism and Content Marketing in a Purpose-Driven Era

Powerful B2B Content

In this episode, Dan connects with the incredible Gay Flashman, CEO of Formative Content and bestselling author of Powerful B2B Content, to discuss - what else? - content. It's an especially pertinent conversation, considering the challenges brands face building relationships with audiences in a purpose-driven world. Gay's experiences as a journalist, TV producer, consultant, author, and now owner and CEO of a thriving content agency all give her a unique and authoritative perspective - and a sense of humor - that you won't want to miss.