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The Trending Communicator
The Trending Communicator
In today's hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more, all while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of our profession today, with experts sharing real stories and strategies for making a mark in communications. It's the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.
Sept. 11, 2020

017: Steve Brown: Marketing, Systems Thinking, and Golden Toilets

017: Steve Brown: Marketing, Systems Thinking, and Golden Toilets
017: Steve Brown: Marketing, Systems Thinking, and Golden Toilets
The Trending Communicator
017: Steve Brown: Marketing, Systems Thinking, and Golden Toilets

Google doesn't care about you

In this episode, Dan sits down with marketer, entrepreneur, founder of leading agency ROI Online and author Steve Brown to discuss his bestselling book, The Golden Toilet: Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business. It's a fun, laugh-filled conversation going way beyond toilets and into why Google doesn't care about you, why marketers are like golf caddies, why storytelling is so important, and much more. Steve makes marketing understandable and funny - you might just laugh out loud.